Campaign creation for an annual global leadership conference. Managed and directed branding, web development, video, copy, marketing, project management, and asset execution from launch to the event. This high-performing initiative was the highest-attended GLC event in 27 years.
Digital marketing campaign for executive education program that was under performing. Strategy to increase interest included rebrand of key art and messaging along with a marketing plan to help create member awareness and drive consideration for registration. The updated look and marketing strategy resulted in the program selling out in 24 hours after registration opened.
Digital menu boards for Valencia College.
Website overhaul using Squarespace. Project started with a template change and further enhanced with complete home page and contact page redesign. Additional menu items and pages were added to increase user experience. Fresh look with new photo styling images and photography as well as new written content.
Beauty event designed for Instagram post and story.
Email blast series through MailChimp designed to showcase client's highly valued items. Sophistication is captured through an animated image in each email, a ring in rotation, amongst a dark color palette with ornate header.
Home page UI design using Adobe XD to direct third party web agency for overall look and feel of intended new website design.
Website design using SquareSpace for small startup. Project began with brand strategy, planning their brand presence through visual aesthetic and strong communication.
