Fresh Creative Solutions To Your Design Needs

Independent design studio offering color design, graphic design and digital design services for start-ups, small businesses and growing companies. I help to communicate your brand’s identity and I find fresh, creative solutions to your design needs through visual communication.

Rooted in Southwest Florida | Working Remote Globally

Color Design

Extensive experience in color research and forecasting brand right trends for targeted consumers. Strong skills in palette building and keen understanding of color merchandising, mapping out color flow strategies to avoid early markdowns on key colors in retail environments.

Research & Analysis

Palette Building

Mood Boards

Strategic Planning

Visual Merchandising

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Graphic Design

Concept driven with the ability to find creative solutions to design problems through visual communication. Excellent eye for color, typography and composition communicating creative, unique ideas that tell a story and sell a brand/message.

Branding | Rebranding

Marketing

Advertising

Signage

Packaging

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Digital Design

Skilled in online layouts for digital platforms. Effectively communicates a cohesive look of printed assets through to online presentations.

Headers | Banners

Digital Screens

Email Marketing Design

Web Design

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Special Note: work I do for some companies and clients are not available for public display. If you would like to see examples of POP or CPG designs, please reach out to me directly.

Recent Employers & Clients


Featured Projects


Chico's-Global Color Confirmation1

Chico's

Left: Global color board researched and presented in 2014.

Right: Runway research in 2015 from SS 16 fashion weeks including shows from New York, London, Milan and Paris. Runway research used to confirm forecasted global color trends from previous year and highlight additional colors trends that could be seen in the market ahead.

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CBNC 1

Chef Brooke's Natural Cafe

Full scale rebranding project updating the client's logo and all cafe materials. Key focus was on the organization of a large amount of menu items that were separated on multiple menus and chalkboards. Client's request was a design that was colorful and that not only kept current menu items, but also was able to include more.

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T-Foster-Website

T. Foster & Co

Website overhaul using Squarespace. Project started with a template change and further enhanced with complete home page and contact page redesign. Additional menu items and pages were added to increase user experience. Fresh look with new photo styling images and photography as well as new written content.

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About Ladyburd


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I'm a…

  • Creative
  • Organic Food Supporter
  • Print Design Master
  • Conceptual Thinker
  • Farm to Table Advocate
  • InDesign Guru
  • Organized Professional
  • Personal Development Fan
  • Photoshop Expert
  • Little Anal, Well…Attentive to Details
  • Holistic Healing Encourager
  • Time Management Genius
  • Crafting Maniac
  • Self Starter

Background and History

I'm a designer through and through. I always had a passion for color and design. I changed the decor in my bedroom growing up so many times. At one point I had dark teal walls with all black furniture—very dramatic. My love for interior spatial planning led to studies in interior design. To adhere to my undergrad program, I took several fine art courses which is where I discovered graphic design. I changed my major in my senior year from interior design to graphic design, and although I didn't start my industry experience in graphic design, I did need those skills in everything I did after college.

The majority of my corporate career has been in the fashion industry where I gained experience in design, product development, management, color, trend and concept. My last corporate role in this industry was a Conceptual Color Manager for Chico's FAS Inc. I worked under the Trend department researching color trends and creating all the colors/color palettes for multiple seasons. I have a strong, sophisticated eye for color and design.

Much of my graphic design experience has been through independent freelance work. I have done projects for creative and marketing companies, large corporations as well as worked directly with small business owners. My work has primarily been print design, but has been expanding into digital communication. I have a natural eye for composition and layout. My favorite projects are branding and re-branding where I can work on multiple visual facets that communicate a brand's identity.

Do Not Go Where The Path May Lead. Go Instead Where There Is No Path And Leave A Trail.

~Ralph Waldo Emerson

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Let's Connect!

Do You Have A Project Or Need Creative Help?

Currently I'm accepting new projects and am available for freelance or contract work. I'm also open to hearing about new opportunities.

Location

Northeast: PA, NJ, NY

Southeast: FL

Remote: Globally

Phone

215.867.9667

Email

laureen@ladyburddesigns.com

Resume Profile

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Got Questions?


I really enjoy listening to conversations about design. My favorite podcast is Design Matters with Debbie Millman. I love hearing established designers in the industry talk about their work and how they got to where they are. Each share their own perspective on design, design problems and how design is evolving.
Design rates range from $40/hr-$65/hr depending on what type of work is needed. Many standard projects can be locked into a flat rate, but we can better assess all fees after an initial consultation.
Every project has its own timeline, and we will discuss your needs and design expectations in an initial consultation. Throughout the project scope, you will be involved in the process and know exactly what stage your design is in.