Extensive experience in color research and forecasting brand right trends for targeted consumers. Strong skills in palette building and keen understanding of color merchandising, mapping out color flow strategies to avoid early markdowns on key colors in retail environments.
Research & Analysis
Concept driven with the ability to find creative solutions to design problems through visual communication. Excellent eye for color, typography and composition communicating creative, unique ideas that tell a story and sell a brand/message.
Branding | Rebranding
Special Note: work I do for some companies and clients are not available for public display. If you would like to see examples of POP or CPG designs, please reach out to me directly.
Left: Global color board researched and presented in 2014.
Right: Runway research in 2015 from SS 16 fashion weeks including shows from New York, London, Milan and Paris. Runway research used to confirm forecasted global color trends from previous year and highlight additional colors trends that could be seen in the market ahead.
Full scale rebranding project updating the client's logo and all cafe materials. Key focus was on the organization of a large amount of menu items that were separated on multiple menus and chalkboards. Client's request was a design that was colorful and that not only kept current menu items, but also was able to include more.
Website overhaul using Squarespace. Project started with a template change and further enhanced with complete home page and contact page redesign. Additional menu items and pages were added to increase user experience. Fresh look with new photo styling images and photography as well as new written content.
I'm a designer through and through. I always had a passion for color and design. I changed the decor in my bedroom growing up so many times. At one point I had dark teal walls with all black furniture—very dramatic. My love for interior spatial planning led to studies in interior design. To adhere to my undergrad program, I took several fine art courses which is where I discovered graphic design. I changed my major in my senior year from interior design to graphic design, and although I didn't start my industry experience in graphic design, I did need those skills in everything I did after college.
The majority of my corporate career has been in the fashion industry where I gained experience in design, product development, management, color, trend and concept. My last corporate role in this industry was a Conceptual Color Manager for Chico's FAS Inc. I worked under the Trend department researching color trends and creating all the colors/color palettes for multiple seasons. I have a strong, sophisticated eye for color and design.
Much of my graphic design experience has been through independent freelance work. I have done projects for creative and marketing companies, large corporations as well as worked directly with small business owners. My work has primarily been print design, but has been expanding into digital communication. I have a natural eye for composition and layout. My favorite projects are branding and re-branding where I can work on multiple visual facets that communicate a brand's identity.
Do Not Go Where The Path May Lead. Go Instead Where There Is No Path And Leave A Trail.
~Ralph Waldo Emerson
Currently I'm accepting new projects and am available for freelance or contract work. I'm also open to hearing about new opportunities.
Northeast: PA, NJ, NY