Extensive experience in color research and forecasting brand right trends for targeted consumers. Strong skills in palette building and keen understanding of color merchandising, mapping out color flow strategies to avoid early markdowns on key colors in retail environments.
Research & Analysis
Palette Building
Mood Boards
Strategic Planning
Visual Merchandising
Concept driven with the ability to find creative solutions to design problems through visual communication. Excellent eye for color, typography and composition communicating creative, unique ideas that tell a story and sell a brand/message.
Branding | Rebranding
Skilled in online layouts for digital platforms. Effectively communicates a cohesive look of printed assets through to online presentations.
Special Note: work I do for some companies and clients are not available for public display. If you would like to see examples of POP design or CPG campaigns, please reach out to me directly.
Global color boards created both Fall/Winter and Spring/Summer seasons. Each mood board represents a key trending color message. Images, fabric and yarns from subscribed color services.
Past project examples of rack cards layouts. This front and back marketing asset is a great way to highlight a company's purpose, history, goals, impact, etc. I recommend this overview piece to clients because it is compact, printed on a heavier weight paper, easy to travel with and take to meetings and is a nice addition in branding packets.
Digital menu boards highlighting premium products from a well known brand.
I'm a designer through and through. I always had a passion for color and design. I changed the decor in my bedroom growing up so many times. At one point I had dark teal walls with all black furniture—very dramatic. My love for interior spatial planning led to studies in interior design. To adhere to my undergrad program, I took several fine art courses which is where I discovered graphic design. I changed my major in my senior year from interior design to graphic design, and although I didn't start my industry experience in graphic design, I did need those skills in everything I did after college.
The majority of my corporate career has been in the fashion industry where I gained experience in design, product development, management, color, trend and concept. My last corporate role in this industry was a Conceptual Color Manager for Chico's FAS Inc. I worked under the Trend department researching color trends and creating all the colors/color palettes for multiple seasons. I have a strong, sophisticated eye for color and design.
Much of my graphic design experience has been through independent freelance work. I have done projects for creative and marketing companies, large corporations as well as worked directly with small business owners. My work has primarily been print design, but has been expanding into digital communication. I have a natural eye for composition and layout. My favorite projects are branding and re-branding where I can work on multiple visual facets that communicate a brand's identity.
Do Not Go Where The Path May Lead. Go Instead Where There Is No Path And Leave A Trail.
~Ralph Waldo Emerson
Currently I'm accepting new projects and am available for freelance or contract work. I'm also open to hearing about new opportunities.
Onsite Availability: Asheville, NC
Remote: Globally
