Truform Wellness

Role: Creative Direction, Brand Strategy, Art Direction, and Design

Scope: Brand identity, digital systems, content, and marketing assets

Brand launch for an online holistic wellness coaching business focused on digestive health and mindful living. Led full creative direction from brand strategy through execution, developing a cohesive visual identity and scalable content system to support digital programs, education, and long-form storytelling across platforms.

Project Details

• —Brand identity design including logo, color palette, typography, and visual system
• —Creative direction and asset development for digital and educational content
• —Design of digital worksheets and program materials
• —YouTube channel branding and video content planning
• —Email marketing design and campaign support
• —Event Marketing
• —Content creation for online programs, courses, and blogs
• —Ongoing brand storytelling across web, video, and written content

View Project Photos

eleven TLC

Role: Creative Direction, Packaging Strategy, Art Direction, and Design

Scope: Packaging system development, label design, FDA-compliant layouts, product benefit hierarchy, suggested use guidance, multi-format container applications (4 oz, 8 oz, 16 oz jars and bottles)

Creative direction and packaging system development for a startup functional beverage brand rooted in botanical wellness. Partnered with the founding team to expand the brand beyond an existing logo by defining a cohesive, scalable visual language for wellness powders, teas, and adaptogenic products. Led packaging strategy and execution to clearly communicate product benefits, usage, and brand values while balancing FDA regulatory requirements with an elevated, approachable aesthetic designed for DTC growth and shelf consistency across multiple formats.

Project Details

• —Creative direction and design of a scalable packaging system for DTC wellness products
• —Label design for functional powders, teas, and liquid formulations
• —Clear hierarchy for product benefits, ingredients, and suggested use
• —Adaptable layouts across multiple container sizes and formats

View Project Photos

Tangible Taste

Role: Creative Direction, Brand Strategy, Visual Identity Design, Website Direction, and Design

Scope: Brand identity development, website design (Squarespace), print collateral, packaging concepts

Led the full brand launch for Tangible Taste, a health-focused personal chef startup dedicated to making organic, balanced eating approachable and enjoyable. Partnered closely with the founder to define the brand’s positioning, visual identity, and voice from the ground up, translating her philosophy of nourishing, real food into a warm, confident, and accessible brand system. Oversaw creative strategy and execution across identity, digital presence, and early packaging concepts to establish a cohesive foundation for growth, client trust, and community engagement.

Project Details

• —Developed a flexible logo system with multiple configurations for use across marketing, packaging, and digital platforms
• —Established a vibrant, food-inspired color palette and typography system to reflect freshness, energy, and approachability
• —Supported the articulation of mission, vision, and values to ground the brand in purpose-driven storytelling
• —Created early-stage packaging and sticker concepts for jars and to-go meal containers

View Project Photos