Ladyburd Designs

Entrepreneurs' Organization

Role: Creative Direction, Art Direction, and Project Management

Scope: Brand strategy, environmental design, campaign development, event marketing, digital and print asset creation

Led the creative vision for EO’s annual Global Leadership Conference, managing strategy, branding, and execution across digital, print, and environmental touchpoints. Directed a multidisciplinary team and external partners to design cohesive campaigns, develop event assets, and elevate the attendee experience. Oversaw all creative elements from concept to production, resulting in the highest-attended GLC event in 27 years.

Project Details

—Developed campaign strategy and content across web, email, and social channels
—Designed and directed branded assets, including website, event app, signage, and event space
—Oversaw video planning, copy, and design to support marketing
—Directed all environmental design: ballroom entrances, foyer bulkheads, escalator pillars, hanging banners, check-in counters, and wayfinding signage
—Managed the look of all attendee interactive materials: badges, lanyards, photo opps, and media wall collateral

View Project Photos

Microtech Knives

Role: Art Direction, Creative Management, and Design

Scope: Brand strategy, packaging, print & digital marketing, event marketing

Led the creative vision for Microtech Knives, a premium knife manufacturer, directing strategy, branding, and campaigns across digital, print, retail, and lifestyle channels. Oversaw the in-house creative team and external partners to develop cohesive visual identity, packaging, and marketing campaigns that elevated the brand’s premium and lifestyle positioning. Directed photoshoots, product launches, and event marketing initiatives, ensuring every touchpoint reflected the brand’s craftsmanship and heritage while expanding into new consumer categories.

Project Details

—Concepted and launched Microtech Coffee, extending the brand into a lifestyle category with cohesive packaging, branding, and copy

—Developed catalog layouts, magazine ads, trade show booths, apparel, and promotional merchandise to maintain consistent branding across all channels

—Directed all photography and creative production for lifestyle-focused imagery

View Project Photos

Boar's Head

Role: Art Direction, Project Management, and Design

Scope: Retail creative strategy, campaign development, print & digital production, photography direction

Provided creative direction for national retail programs across multiple product lines within a large-scale CPG organization. Guided shopper-focused campaigns from concept through production, ensuring brand consistency, seasonal relevance, and strong in-store impact across print and digital touchpoints. Partnered with internal teams and external vendors to translate marketing objectives into cohesive retail experiences at scale.

Project Details

—Designed and delivered consumer-facing retail assets across national grocery accounts and multiple retail formats

—Developed integrated seasonal campaigns to support promotional and product storytelling

—Created and presented shoot planners defining food styling, lighting, staging, and prop direction prior to production

—Directed on-location photoshoots to ensure visual alignment with brand standards and campaign goals

View Project Photos

Entrepreneurs' Organization

Role: Creative Direction, Art Direction, Project Management, and Design

Scope: Campaign strategy, brand refresh, digital marketing, messaging

Led the creative strategy and campaign refresh for an underperforming executive education program for EO@INSEAD. Repositioned the program through updated key art, refined messaging, and a cohesive digital marketing approach designed to increase awareness, consideration, and enrollment among EO members. The campaign successfully reversed declining performance and resulted in the program selling out.

Project Details

—Developed a refreshed visual and messaging system to reposition the program

—Established campaign direction across social, email, and digital touchpoints to ensure program clarity and level up value

—Designed platform-specific creative optimized for engagement across LinkedIn, Instagram, Facebook, and Twitter

—Created marketing emails and digital flyers to support awareness and conversion throughout the campaign lifecycle

View Project Photos