Print Design Portfolio
Print Design Portfolio
Wellness powders and tea labels highlighting product benefits and suggested use. Type size and nutrition facts follow FDA regulations.
Branding kit options great for startups or businesses interested in rebranding. Choose between a basics, essentials or master plan based on your company needs.
Branding for new product line including creative copy such as tag line, roast names and back bag messaging as well as packaging design. Select areas with and without a white underlay on silver material for both matte and metallic effects.
Branding: Defining brand by helping to establish company's mission, vision, values and brand voice. Executing new brand by creating visual identity such as logo, colors and fonts along with marketing collateral.
Execution from concept to print. Concept created and visually presented with shoot planner, offering inspiration through mood imagery, food styling expectations, lighting, staging and propping direction. On location to oversee photoshoot. Using new photography, designed marketing collateral per specs outlined in creative brief. Campaign focused on outdoor grilling perfect for the summer season. Interactive selling event display interrupts shoppers' journey, creates product awareness while persuading and emotionally engaging customers with product sampling and drives a purchase.
Save the date invitations for Lee Memorial Health System Foundation's annual charity event. Client was looking for something simple and elegant for a formal gala yet with a creative solution to expressing the multiple emotions of kids' minds.
Recommended product catalog. Updated current design with increased catalog dimensions, proposed tactile front cover through printing techniques, revised overall layout/composition, added sections for expanded product lines and for enhanced organization as well as directed photoshoots for new photography.
Full scale rebranding project updating the client's logo and all cafe materials. Key focus was on the organization of a large amount of menu items that were separated on multiple menus and chalkboards. Client's request was a design that was colorful and that not only kept current menu items, but also was able to include more.
Informative brochure on Florida Prime Real Estate's HERO program designed to share support available to those who serve, protect and care for the country and community in Southwest Florida.
Monthly ad layouts for Blade Magazine. Strategized yearly product spotlights, directed each photoshoot and designed layouts making sure compositions were varied.
Past projects displaying the variety of ways to design and print business cards. Sizes range from standard to oversized to square with a mix of rounded and square edges. Different paper weights, textures and finishes help to make each unique.
Design for in-store use, countertop display including a Take One Brochure on premium platters available for purchase. Project specific for Kroger stores.
Rack card and campaign document designs highlighting accomplishments made using donation money and what continued support can do.
Past project examples of rack cards layouts. This front and back marketing asset is a great way to highlight a company's purpose, history, goals, impact, etc. I recommend this overview piece to clients because it is compact, printed on a heavier weight paper, easy to travel with and take to meetings and is a nice addition in branding packets.
Do Not Go Where The Path May Lead. Go Instead Where There Is No Path And Leave A Trail.
~Ralph Waldo Emerson