Print Design Portfolio
Print Design Portfolio
Execution from concept to print. Concept created and visually presented with shoot planner, offering inspiration through mood imagery, food styling expectations, lighting, staging and propping direction. On location to oversee photoshoot. Using new photography, designed marketing collateral per specs outlined in creative brief. Campaign focused on outdoor grilling perfect for the summer season. Interactive selling event display interrupts shoppers' journey, creates product awareness while persuading and emotionally engaging customers with product sampling and drives a purchase.
Informative brochure on Florida Prime Real Estate's HERO program designed to share support available to those who serve, protect and care for the country and community in Southwest Florida.
Save the date invitations for Lee Memorial Health System Foundation's annual charity event. Client was looking for something simple and elegant for a formal gala yet with a creative solution to expressing the multiple emotions of kids' minds.
Full scale rebranding project updating the client's logo and all cafe materials. Key focus was on the organization of a large amount of menu items that were separated on multiple menus and chalkboards. Client's request was a design that was colorful and that not only kept current menu items, but also was able to include more.
Branding: Defining brand by helping to establish company's mission, vision, values and brand voice. Executing new brand by creating visual identity such as logo, colors and fonts along with marketing collateral.
Start up business in need of branding and some other visual facets that communicate their identity.
Rack card and campaign document designs highlighting accomplishments made using donation money and what continued support can do.
Past projects displaying the variety of ways to design and print business cards. Sizes range from standard to oversized to square with a mix of rounded and square edges. Different paper weights, textures and finishes help to make each unique.
Event marketing collateral to announce participation in the town's annual event and free services extended to the community for event day.
Printed materials needed to support brand’s grand opening: business cards, outdoor advertising and flyers.
Mailer designed to help bring in new customers and customers that haven't been in for awhile by highlighting services offered through a creative call to action: bring in your out-of-date or unwanted jewelry for an upgrade, redesign/custom design, trade in or cash in. Mesh bag included to prompt a response and encourage a sale.
Past project examples of rack cards layouts. This front and back marketing asset is a great way to highlight a company's purpose, history, goals, impact, etc. I recommend this overview piece to clients because it is compact, printed on a heavier weight paper, easy to travel with and take to meetings and is a nice addition in branding packets.
Do Not Go Where The Path May Lead. Go Instead Where There Is No Path And Leave A Trail.
~Ralph Waldo Emerson