Strategic mindset, combining creativity and strategy to create engaging campaigns that build a brand that attracts, informs, converts, and engages customers. Uses the five-stage marketing funnel framework: awareness, consideration, conversion, loyalty, and advocacy to capture attention through compelling visuals and captivating copy.
Strong leader, guiding and directing designers, photographers, and other creative professionals in executing project aesthetics and brand goals.
Organized, attentive to details and thrive in building processes, timelines, and calendars. Work to find efficiency and ways to be more productive. Provides transparency to allow a seamless workflow with cross-functional teams.
Project Brief Creation
Calendar Planning
Concept driven with the ability to find creative solutions to design problems through visual communication. Excellent eye for color, typography, and composition creating original, unique ideas that tell a story and sell a brand/message.
Branding | Rebranding
Packaging
View Portfolio »Skilled in online layouts for digital platforms. Effectively designs a cohesive look of printed assets through to online visuals.
View Portfolio »Special Note: projects for some companies and clients are not available for public display. If you would like to see examples of POP design, campaigns, photoshoot planners, or marketing decks, please reach out.
Wellness powders and tea labels highlighting product benefits and suggested use. Type size and nutrition facts follow FDA regulations.
View Full Print Design Portfolio »
Beauty event designed for Instagram post and story.
View Full Digital Design Portfolio »
I am a seasoned creative director, art director, and graphic designer with 12+ years of experience building impactful brand identities and campaigns across digital and print platforms. I thrive at the intersection of creativity and strategy—where powerful visuals meet measurable results. With a strong background in project management, cross-functional collaboration, and full-funnel marketing strategy, I am passionate about creating thoughtful brand experiences that engage and convert.
Currently accepting new projects and open to discuss new opportunities.
Email: laureen@ladyburddesigns.com
Location: Remote: Globally
Resume Profile: View LinkedIn Profile
