Extensive experience in color research and forecasting brand right trends for targeted consumers. Strong skills in palette building and keen understanding of color merchandising, mapping out color flow strategies to avoid early markdowns on key colors in retail environments.
Research & Analysis
Concept driven with the ability to find creative solutions to design problems through visual communication. Excellent eye for color, typography and composition creating original, unique ideas that tell a story and sell a brand/message.
Branding | Rebranding
Special Note: projects for some companies and clients are not available for public display. If you would like to see examples of POP design or CPG campaigns, please reach out.
Organized, attentive to details and thrive in building processes, timelines and calendars. Work to find efficiency and ways to be more productive. Provides transparency to allow a seamless workflow with cross-functional teams.
Project Brief Creation
Ability to offer full in-house studio services. LadyburdDesigns functions as your Art Director to ensure brand consistency and to maintain brand aesthetics.
Global color boards created both Fall/Winter and Spring/Summer seasons. Each mood board represents a key trending color message. Images, fabric and yarns from subscribed color services.
Wellness powders and tea labels highlighting product benefits and suggested use. Type size and nutrition facts follow FDA regulations.
I'm a designer through and through. I always had a passion for color and design. I changed the decor in my bedroom growing up so many times. At one point I had dark teal walls with all black furniture—very dramatic. My love for interior spatial planning led to studies in interior design. To adhere to my undergrad program, I took several fine art courses which is where I discovered graphic design. I changed my major in my senior year from interior design to graphic design, and although I didn't start my industry experience in graphic design, I did need those skills in everything I did after college.
The majority of my corporate career has been in the fashion industry where I gained experience in design, product development, management, color, trend and concept. My last corporate role in this industry was a Conceptual Color Manager for Chico's FAS Inc. I worked under the Trend department researching color trends and creating all the colors/color palettes for multiple seasons. I have a strong, sophisticated eye for color and design.
Much of my graphic design experience has been through independent freelance work. I have done projects for creative and marketing companies, large corporations as well as worked directly with small business owners. My work has primarily been print design, but has been expanding into digital communication. I have a natural eye for composition and layout. My favorite projects are branding and re-branding where I can work on multiple visual facets that communicate a brand's identity.
Do Not Go Where The Path May Lead. Go Instead Where There Is No Path And Leave A Trail.
~Ralph Waldo Emerson
Currently I'm accepting new projects and am available for freelance or contract work.