Boar's Head
National Retail Campaign
Execution from concept to print. Concept created and visually presented with shoot planner, offering inspiration through mood imagery, food styling expectations, lighting, staging and propping direction. On location to oversee photoshoot. Using new photography, designed marketing collateral per specs outlined in creative brief. Campaign focused on platters/spreads perfect for home entertaining during game season. Interactive selling event display interrupts shoppers’journey, creates product awareness while persuading and emotionally engaging customers with product sampling to drive a purchase.
Project Details
- Circular Ads: 3.25"x1.5" and 3.25"x2.5"
- Retail Card: 4"x6"
- Small Channel Sign: 4.25"x2.75"
- Wobbler: 4.5"x7.4"
- Counter Card and Hot Dog Sign: 8.5"x11"
- DMS and Lizard Skin: 16"x5.5"
- Open Air Cooler Electrostat: 21.875"x4.188"
- Front Bunker Insert: 24"x12"
- Ironman Insert: 22"x28"
- Merchandising Insert and Retail Case Topper: 34"x16"
- Retractable Banner: 32"x80"
