Execution from concept to print. Concept created and visually presented with shoot planner, offering inspiration through mood imagery, food styling expectations, lighting, staging and propping direction. On location to oversee photoshoot. Using new photography, designed marketing collateral per specs outlined in creative brief. Campaign focused on platters/spreads perfect for home entertaining during game season. Interactive selling event display interrupts shoppers’journey, creates product awareness while persuading and emotionally engaging customers with product sampling to drive a purchase.